“Your vision of the future inspires us all to be better and to do better to change our world.” - Frances Hesselbein, Former CEO of Girl Scouts of America and President of Leader to Leader Institute
"We support BPSOS’s efforts to develop leaders who are dedicated to helping their communities at home and the disadvantaged in Vietnam." - East Meets West Foundation
“From disaster relief efforts in the Gulf Coast to leadership development at the national level, BPSOS is making a positive and long-lasting impact on our community." - Kim Delevett
You are a government agency, business company, or non-profit organization looking for effective, robust and focused outreach to Vietnamese American populations.
Have you considered BPSOS as a Strategic Partner for National Outreach to the Vietnamese American Community?
With a national presence in major US cities with large Vietnamese American populations and a media network applying state-of-the-art online technologies, BPSOS’ media and outreach capacity is unsurpassed. No single organization disseminates information to the Vietnamese-American community via so many channels: both online and in print, both by radio and by television, through both direct mail and face-to-face contact.
Our national media network, including our own outlets and partners, reaches approximately one third of all Vietnamese households, including those in small, isolated enclaves. In some locations, like in the Gulf Coast, we also serve the Laotian and Cambodian populations.
Nearly a quarter of all Vietnamese in the US live in small pockets of 5,000 or fewer, according to Census 2000. In most of these areas, there are no mass media outlets in Vietnamese.
Our Mach Song (Life Stream) monthly newspaper provides quality bilingual contents and reaches audience, many of whom are loyal subscribers for more than a decade, in 20+ states. Copies are available for pick-ups at community venues such as grocery stores, community centers, etc. and mailed out to thousands of subscribers. Daily updates are also emailed out to approximately 5,000 well-connected and influential intermediaries each month. When needs arise, we have the capacity to increase circulation reaching 100,000 households.
BPSOS’ bilingual online presence, a network of high-traffic web sites, is also accessible to residents in large metropolitian areas as well as in isolated communities. Our websites and blogs receive at least 10,000 hits per day. We also maintain growing networks on all social media venues, such as Facebook, LinkedIn, Twitter, etc.
Beyond these innovative approaches to disseminating information in the Vietnamese-American community, BPSOS also employs mass media outreach tools that give it broad reach. Through Vietnamese-language television programs, BPSOS reaches 150,000 households nationwide. Radio programming reaches some 200,000 households across the nation.
BPSOS branches, located in communities with large Vietnamese American populations, maintain longstanding relationships with residents and key stakeholders there. They are the best source to distribute information.
Longstanding and trusted relationships with local leaders allow BPSOS to disseminate messages even where no mass media exists, through institutions such as churches and community centers. BPSOS even maintains a large database of email and street addresses to ensure that no Vietnamese fall through the cracks during a wide campaign.
Added to that is BPSOS’ direct mailing database of 10,000 households, as well as small media (fliers, posters) that reach 100,000 households through walk-in clients at its branch offices, as well as neighborhood visits, home visits, community events, and workshops.
BPSOS also makes use of newsletters as part of the small mass media. The BPSOS strategy is to get messages printed in the numerous newsletters of small associations (seniors, women, torture survivors, etc.) and churches and temples. These newsletters thoroughly penetrate hard-to-reach populations, including Vietnamese living in small communities.
BPSOS' outreach channels reflect the unique issues involved in reaching the Vietnamese population and its subpopulations and subgroups. Reaching beyond the printed page and the airwaves, BPSOS disseminates information through direct mail, face-to-face contact, and the use of messengers who are already deeply rooted in the community.
With a sophisticated community media system of print, online, television, and radio programs arrayed to get the word out to the Vietnamese population, BPSOS stands alone as the strategic partner for your local outreach and nationwide campaigns.
